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In a short amount of time, technological innovations such as wireless internet and social networking have become a ubiquitous part of our everyday lives, quietly transforming the way we live, work, and communicate. Nothing captures our collective imagination quite like emerging technology. AR acts as an indispensable component for highly tailored solutions that require a deeper integration between digital and real worlds within the enterprise.Ĭatalyzed by a global pandemic, augmented reality will become more ubiquitous and move to where it should be – blended with the world around us.Visualizing Technology Hype Cycles (2000-2018) Key learning from these early commercial deployments is the role of AR in complex business solutions: it thrives when used in combination with other technologies, rather than a stand-alone feature. Observing both 20 Hype Cycles, it’s clear that AR will be an essential piece of the puzzle for companies heavily investing in augmented intelligence, immersive workspaces, AI-augmented development, social distancing technologies, and other trends.Īnd while some executives might only now get the confidence to invest, AR has been proving its value in the enterprise space for years, demonstrating a strong return on investment (ROI) for companies like Boeing, Walmart, Lockheed Martin, and many more. That evolution state is reinforced by Gartner’s latest report, predicting that multi-experience platforms, including augmented reality, will be deployed at least in one-third of all enterprises by 2021.įurthermore, Gartner explains that mature technologies tend to live right in the heart of many other, still emerging, technology trends. This means AR has reached maturity and became an industry-proofed technology that executives can safely invest in to improve and innovate their business. Instead of following each step of every innovation’s maturation process, it opens up space for upcoming hypes that appear in every new cycle.Īs for augmented reality leaving the cycle, it’s rather good news: “While continuing to be an important technology, augmented reality is rapidly approaching a much more mature state, which moves it off the emerging technology class of innovation profiles.” From Pilot to Productivityīy graduating from the Hype Cycle, augmented reality evolves from “a technology to watch” to one to use. In a recent statement, Gartner’s team explained that this framework intends to be dynamic due to the wide variety of technologies tracked. Leaders can expect that technologies get removed from the Hype Cycle as soon as they are considered mature.Īccording to Gartner, augmented reality has matured so rapidly that it is no longer considered an “emerging technology” anymore. Produced by Wikitude.Īugmented reality evolution in the Gartner Hype Cycle from 2005 until 2020. With Google, Apple, and other tech giants heavily investing in the space, industry insiders debated whether 2020 would be the year things would finally enter the slope of enlightenment.īut analysts kept their predictions: the technology still had a decade or so ahead until it reaches mass adoption.ĭoes that mean it switched to the fast lane overnight? Did it reach maturity within the last couple of years? Or worse: Has AR lost its potential? Augmented reality evolution in the Gartner Hype Cycle from 2005 until 2020.
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Since 2005, enthusiasts have been following AR’s journey up and down the curve. It signals upcoming technology hypes and indicates their maturity, helping leaders assess risks and early adoption benefits. The Gartner Hype Cycle is a methodology used by executives to navigate this fast-moving innovation world. “Another 5-10 years” – that’s the time specialists estimated AR would need to reach maturity.īut then the surprise came: last year augmented reality was entirely removed from the Hype Cycle.Īnd the 2020 edition did not bring AR back either. In the AR industry, this news left some open-mouthed: augmented reality is officially out of Gartner’s Hype Cycle.Īfter climbing up the curve steadily year by year in the cycle, augmented reality took a steep ride down to the trough of disillusionment in 2018. AR is no longer considered an emerging technology and is now ready to move from pilot to productivity in the enterprise space.